For merchants

Marketing becomes a cut of the sale.

You set the fee per customer, the monthly cap and how long the campaign runs. Local creators bring the customers, and every fee comes out of what those customers spend — nothing before one walks in.

What you set

Your cap is not a budget. It is a number of people.

How long the campaign runs
What that cap buys, in people88new customers a month, at 15% — $6.75 each. Nothing is charged until one of them walks in.
  • First visits88
  • Return visits166
  • Visits by regulars333
A first visit costs you $6.75. Once that person is a regular, $1.80. Same cap, three times the people.
Most this campaign can cost$600and only on customers who actually walked in

The fee is 15% of a first visit, 8% of a return, 4% once they are a regular, and it exists only where someone redeemed at your counter. When commission reaches your cap the campaign pauses itself — raise it, lower it or stop at any time. The reward a first-timer wins, up to the full bill, is funded out of that same sale.

At the counter

One tap by staff. Under five seconds.

No new hardware and no POS integration for the pilot. Staff open Hibi, scan the code, confirm the amount — in bad light, at a busy counter, on a cashier’s first day.

Customer shows the code

One code per creator, one use per customer.

Staff confirm the amount

Scan, enter what they spent, done. Both sides confirm the same number.

The reward opens

It resolves on the spot, and the creator is credited in the same tap.

The settlement

One settlement a week. Every line is a customer.

Each redemption writes one line: which creator, what time, what they spent, whether they came back. The fee comes out of those sales and settles weekly — every dollar reads back to a person at your counter.

Sample settlementMar 2 – Mar 8
@mika.eatsThu 19:24 · first visit$68.00$10.20
@bk.noodlesWed 19:33 · first visit$47.50$7.13
@fort.greeneWed 11:58 · regular$24.00$0.96
@mika.eatsTue 20:15 · first visit$88.00$13.20
23 walk-ins · 4 creators$190.40

One illustrative week: 23 walk-ins · 6 posts by 4 creators · $1,725 in sales · $190 in commission

Figures are illustrative. Actual numbers come from the first cohort of stores.

Pilot pricing

One commission. Three rates.

First visitA customer’s first redemption at your store.15%of the bill
Return visitEvery time that customer comes back.8%of the bill
Every visit afterFrom the fourth on, for as long as they keep coming.4%of the bill

The rate falls as a customer becomes a regular, so each campaign leaves you cheaper traffic than it found. Pilot pricing; final rates are set with the first cohort and published here.

Questions

What merchants ask first

How is this different from Instagram or Google ads?

Those bill you before anyone shows up, for views and clicks, and no platform can tell you who walked in. Hibi takes a cut of a sale that already happened at your counter.

Do I have to pay anything upfront?

No. Fee, commission and reward all come out of what creator-referred customers spend, settled weekly. Topping up a balance is optional — it earns a verified badge and keeps creator payouts on time.

Who are the creators?

Local, mid-tier creators — typically 3K to 100K followers on Instagram or Xiaohongshu — matched to stores their audience can walk into. Paid per customer, not per post.

What kind of store is this for?

Restaurants, coffee, beauty and nails, fitness, local retail — any brick-and-mortar business with an average ticket of $15 or more.

Do I need new hardware or a POS integration?

Not for the pilot. Staff use Hibi on any phone or tablet. POS integrations follow once the first cohort is running.

How do you prevent fake redemptions?

One code per creator, one use per customer, staff confirmation at the counter, and outlier detection on timing, amount, device and location. Anything unusual is held for a person before it settles.

Where is Hibi available?

Two dense New York neighborhoods first, from Q4 2026. Request access and we will tell you when yours opens.

Get early access

Get early access

The first cohort opens in New York in Q4 2026. Tell us who you are and we will reach out when your neighborhood goes live.

  • Based inNew Yorkone neighborhood at a time
  • First cohortQ4 2026merchants and creators, forming now
  • Reach usDirectlyhello@hibi.club — every message is read

No subscription, no setup fee, nothing prepaid. Deducted from the sale, settled weekly.

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Get early access